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The Ultimate Guide: Cruelty-Free Brands (2025)

  • itsethicalsteph
  • Jan 10
  • 5 min read

Updated: Feb 27

This list has been updated for 2025! There are currently three cruelty-free organizations that can certify brands to obtain official cruelty-free status: PETA, Leaping Bunny, and Choose Cruelty-Free. Since gaining a cruelty-free certification is optional, not all brands go through the process to obtain it. Unfortunately, this is how a lot of cruelty-free companies fall through the cracks and not many people know they are cruelty-free. In addition to that, the cruelty-free certifications mentioned above also does not cover the same grounds. They are three different organizations with different ideas of what "cruelty-free" really means. This requires us to do our own research and sometimes go to the brand directly to ask them about their cruelty-free policy to see if it aligns with our specific views on cruelty-free.


So I have done just that, researched companies to find out their cruelty-free policies. Since the cruelty-free market demand is rising, many companies have also started to post this information on their websites, specifically on their FAQ pages, since cruelty-free policy has become a popular inquiry.


This list includes beauty brands that are cruelty-free and meet ALL of the following criteria:


cruelty-free criteria


Below is an A-Z list of 100% cruelty-free brands. Many of these brands offer vegan products as well, and I have listed which brands are 100% vegan.


WANT TO SEARCH THIS LIST?


Press Ctrl + F on Windows or Command + F on a Mac to open a search box. Type in the brand name you wish to find and hit “Enter”. If the brand is listed, your browser should scroll to it automatically.


I hope you find this list helpful when choosing your beauty products.



If you enjoyed this list and if it was helpful for you, be sure to leave a comment below. There were definitely a few cruelty-free brands that I had no idea about before creating this list, which I am super excited to try! Which brands are you most excited about?


For a list of brands to AVOID, follow the link here.


Thank you for choosing vegan and cruelty-free. :) Remember: having a vegan, cruelty-free beauty routine, while a small change in your everyday life, can have the largest impact on the world around us.



- Stephanie


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